Manage your marketing efforts and advertising programs with ADP’s CTWizard
Ever wondered exactly which ad prompted a prospect to walk into your showroom?
With ADP’s CTWizard, you can have that information right at your fingertips.
The BDC Follow-Up tools you get with CTWizard let you customize your advertising sources and manage your dealership’s marketing efforts. The result? You can repeat successful campaigns and close out those that didn’t work for you. Dealership Reports give you high-level summaries of your marketing opportunities and the related quotes so you can track advertising effectiveness.
CTWizard also makes it easy to follow-up on lease renewals, finance end of contract, customer birthdays, or other events you wish to customize. You’ll find more ways to manage your marketing efforts and advertising programs with ADP’s CTWizard.
Track advertising effectiveness with CTWizard’s BDC tools
With the BDC tools you’ll get with CTWizard, you’ll be able to:
- Customize your advertising sources
- Manage your dealership’s marketing efforts with the Advertisement feature, which lets you identify which ad attracted a prospect to your dealership
- Create your Manufacturer ads
- Review your competitors’ ads so you can offer a better deal
- Track advertising effectiveness by tying specific ads to specific quotes
BDC also helps you follow up with customers who may be ready to purchase or lease a new vehicle. Optional add-on features uncover even more opportunities for sales:
CTWizard’s BuzzTrak Interface – Transfers prospects, contacts, and converted sales to BuzzTrak for Internet follow-ups.
3rd Party Integration – Shares CTWizard sold vehicle and deal data for follow-up with ADP-approved third-party partners including BZ Results, DMI, J.D. Power.